Healthcare Marketing
Google Reviews for Healthcare Practices: What Practice Owners Should Know
Reviews influence both where a practice appears on Google and whether patients choose it. Healthcare adds privacy and policy considerations that other businesses don't face.
By The Solsti Team · Published September 25, 2026 · 5 min read
Why reviews matter
Google lists review count and rating as part of prominence in local results, and patients read reviews when deciding where to book.
Requesting reviews within the rules
- Google's policies prohibit offering incentives for reviews
- Don't selectively ask only patients you expect to be positive
- Make requests optional, simple and consistent
- Follow the privacy rules that apply to your practice
Responding
Respond professionally and never confirm the reviewer is a patient. Fake or policy-violating reviews can be reported to Google, which makes the final decision.
Related resources
Want to know exactly where you rank on Google?
Get a free Google Visibility Audit — your Maps coverage, Business Profile, reviews and the gaps competitors are exploiting.